Privacy policy

Alumarketing and the Alumarketing Agency Automation application. Updated 29 September 2026.

Who we are

Alumarketing is a digital advertising agency in Israel owned by Sagi Aluma. This page explains what data our internal application, Alumarketing Agency Automation, receives from Google accounts, what it does with it, where it is kept and how access is revoked.

Who uses the application

Agency staff only. There is no public sign-up and there are no end users. The application works on the Google Ads accounts of clients who granted the agency management access through its manager account (MCC), and on the agency's own Google Workspace account.

What Google data is accessed

• Google Ads API (adwords scope): campaign, ad group, keyword, search term, ad, asset, feed, conversion and budget performance data; account settings; change history. The application also writes changes to those accounts: budgets, bid targets, negative keywords, ads and assets, inside a policy agreed with each client.
• Merchant Center API: product status, approval issues, supplemental feed updates.
• Google Drive (agency account): backups of the working data in an agency folder.
• Gmail (agency account): operational alerts to the agency, and reading the owner's replies to those alerts.
• Google Calendar (agency account): operational reminders for the agency only.
• Google Tag Manager: containers of clients who gave the agency access, to set up and fix conversion tracking.

The application does not collect or process personal information about website visitors or our clients' customers beyond the aggregated reports Google Ads provides.

Why

To manage and optimise the advertising accounts of the agency's clients: reading performance, monitoring budgets and targets, detecting anomalies, and applying approved changes. Nothing else.

Storage and retention

On the agency's computers and the agency's server, with a backup in the agency's Google Drive. Historical performance data is kept while the client is managed by us and deleted at the client's request or when the engagement ends. Access credentials are stored in protected files and are never transmitted anywhere.

Sharing

With nobody except the client whose account it is. Service providers process data only on our behalf: Hetzner (the server, EU), Google (Drive backup, Gmail alerts), Anthropic (the AI model the agency uses to analyse its accounts) and Telegram (short alerts to the owner). Data is not sold and not used for third-party advertising.

Google API Services User Data Policy

Alumarketing's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Revoking access

A client can remove the agency from their Google Ads account at any time through the account's access settings. Permissions granted to the agency's Google account can be revoked at myaccount.google.com/permissions. For data deletion requests, write to us.

The contact form on this site

Details entered in the site's contact form (name, phone, website and estimated budget) are delivered to the agency's e-mail through the form service FormSubmit.co and used only to reply. They are not stored on the site and not passed to anyone else.

Contact

Sagi Aluma, Alumarketing. E-mail: alumasagi82@gmail.com